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Strategy

Social Media: Which Platform is Right for Your Business?

Social media can be an incredibly powerful networking and marketing tool for businesses, if you know how to use it correctly. The key to unlocking social media’s potential is understanding the strengths and weaknesses of each of the major platforms (Facebook, Twitter, LinkedIn, etc.) and how they can be used to meet your business’ specific goals. If you’re new to social media or are having trouble understanding how the different platforms are best used, we’ve put together a basic overview of the five biggest social media sites and how they are best used.

 

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